Pur vs. Brita Water Filters| The Better Choice

There is a big debate about Pur vs. Brita water filters. Everywhere now, the need for water available for drinking is no longer an extra step. Many families buy clean water in gallons or bottles to be harmless. Whereas some families create drinking water in their homes.

If you like to make your drinking water at home, which water filter or distiller brand will you depend on? In this article, Brita Vs Pur assessment may help you out.

Throughout this assessment, we will focus on the filtration system. We will review

the features and overall performance of both purifiers: PUR and Brita. They are the two most popular brands available on the market.

Background of PUR and Brita

Now let us talk about the background of two companies in brief.

Background of PUR and Brita

PUR: PUR is an America-based brand. It has developed products for water treatment for more than 3 decades. Their products include filters for refrigerators, water filter pitchers, dispensers, and faucet-mounted filters. They export their products to many countries (approx. 33 countries) in the world.

Brita: Brita is a brand from Germany. It has been doing the business of water treatment products for more than 5 decades. Their business includes filtered water bottles, water filter pitchers, dispensers, and faucet-mounted filters. They are doing business with more than 66 countries in the world which is double of the PUR company.

Though both the brands are different, both of them declare that their products assure over a particular degree of filtration of water pollutants.

What Both Brands Offer

A variety of products and models are in the market from both PUR and Brita brands. PUR has products with faucet purification systems, pitchers and dispensers, and replaceable filters. Similarly, Brita sells dispensers, pitchers, bottles, mounts for faucets, and even replaceable filters. Here are some features the two brands offer.


Both companies offer filtration pitchers that are widely common among customers. It is essential to discuss the efficiency of PUR water filter vs Brita.


PUR provides the “Classic” pitcher that can carry water up to six cups of water. There is an “Ultimate” pitcher, which can carry more than 10 cups of water.The “Dispenser” is the biggest pitcher the brand offers, which can hold a maximum of 18 cups of water.

Yet, Brita’s “Mini” pitcher can carry water a maximum of six cups. Like the PUR, the “Big” one from Brita can measure up to 10 cups precisely. The “Dispensers” is the biggest size that can hold water exactly like PUR, up to 18 cups.

Design and durability

Many customers prefer the design and durability of water purifiers. PUR’s dispensers have a strong edge finish design. It’s smaller in size. So it is easier for it to fit in a refrigerator. Without having so much space, you can feasibly store it.

Besides, the design of its faucet works best to prevent leakage. It is a major problem with Brita dispensers as customers complain about unnecessary leakage. In the battle of PUR vs Brita faucet filter, PUR wins here. Again, holding a water pitcher must be comfortable and not slip-free. It also should be convenient to pour. Otherwise, there is no point in using a water pitcher.

Indicators for Filter Replacement

Both brands offer a feature of indicators in case of product replacement. Replacing filters is important when necessary. Using the same screen for too long can knock down its function.

Indicators for Filter Replacement

The PUR pitchers have a light indicator that shows when the filter needs replacement. The Brita has a label on it, which also explains when to replace.

Filtration Method

The filtration system is an excellent basis for comparison between these two brands. The phases are slightly different from each other.

Filters from Brita use a two-stage process for filtration. Initially, the water separates from its organic matter while moving through a filter. Next, the water gets cleaner when passing over the activated carbon. The activated carbon removes heavy metals from water. It results in better flavor and odor-free water. The method of purification of PUR filters is nearly identical.

Eliminating Contaminants

Brita and PUR’s standard water filters can dispose of the many pollutants. Some of them are Mercury, Cadmium, Chlorine, Zinc, and Copper. Also, the PUR filters can eliminate parasites, industrial pollutants, sediments, pharmaceuticals, and herbicides.

Standard Brita filters do not mention any information about their usefulness in filtering herbicides, industrial contaminants, pharmaceuticals, or sediments.

Which filter removes more impurities?

NSF evaluates lots of products. They also have done a lot of research on Pur and Brita filters. They found that both of them are equally effective, though  Pur has a bit more.

Which Filter Removes More Impurities?

Pur can filter 97% of chlorine, and Brita can 94%. Pur can remove 97%, and Brita can filter 95% in the lead removal area. 2 or 3 percent is not considerable, but on the water contamination, the percentage is not insignificant.

For considering water contamination this amount of lead is very great. Any amount of lead is harmful for  a health issue.

How the PUR water filter works

  • Removal of poisonous substances from utilizing this water filter is thought to happen in two phases: At the first phase, the activated carbon filter from the water filtermanages chlorine odor and flavor, chlorination and its by-products, agricultural and industrial pollutants along with some other remaining sediments.
  • During the next phase, distinctive pleating eliminates about 99.9percent of bacterial cysts. The fluoride present in the water isn’t removed since it’s beneficial for good health.

How the Brita Water Filter works

  • The Brita filter cuts the flavor and odor of chlorine in the water, together with impurities like aluminum, cadmium, and mercury. The large water filter is usually changed after using 40 gallons or generally following two weeks. When the digital filter switch blinks, now it is time to switch the filter.
  • Shifting the filter is quite simple and can be performed as follows. Stir it with cold water, put it in a reservoir, and then discard the first three batches of filtered water since they might contain carbon monoxide.

Pur vs. Brita – Which Filter is Cheaper?

The price of Brita and Pur is similar in the longest sense. If you consider it accurately, you will find the Pur a little cheaper. The replacement will take a similar price. When you consider the apparent superiority of the Pur product, you will get they are more expensive. This is not the factor.

We have used both products of the companies in the past. We have got that the Pur water filtration system is more durable, better designed, and better performing.

The prices of both products are the same, so it’s simple to make decisions. If you are very serious and would like to get something more substantial, you will buy a pitcher filter.

If You are looking for an affordable option or easy option then we suggest you buy a Pur dispenser. The filter is simple to maintain and very affordable. The system would not take up a lot of space.

About Brita vs Pur water

Pros and Cons of PUR

You might want to see some pros and cons of Pur, right? Well, to know all the details, you can check these out.


  • The filtration process takes three phases to ensure dangerous pollutants-free water.
  • Its filters enable the elimination of microbial cysts, which Brita doesn’t.
  • PUR faucet filters are easy and fast to connect.
  • Due to the additional removal of pollutants, the water tastes much better.
  • PUR models have LED indicators as replacement symbols.


  • PUR’s faucet filters are costly.
  • The filters may need regular replacements of the cartridge.
  • It takes a long time to produce filtered water as it has a complicated filtration process.

Pros and Cons of Brita

So you’ve known the pros and cons of PUR. Why will Brita stay behind? Here are some pros and cons of Brita as well.


  • The purification process is faster and gives your purified water quickly.
  • The pitchers are handy in size, so they require less space, and even fit in the refrigerators.
  • Its cartridges of filter last longer than PUR.
  • Brita offers cheaper faucet filters. So, it wins in Brita vs. PUR faucet fight.


  • The products of Brita are less effective in eliminating many harmful contaminants.
  • The water from their filters may cause infections due to the failure to cut some microbial pollutants.
  • Some people complained about problems with the leakage of faucet purifiers.

Frequently Asked Questions

1: What is the difference between Pur and Brita water filters?

Pur water filters use a combination of activated carbon and ion exchange to remove contaminants from water. These filters are designed to remove impurities like chlorine, lead, mercury, and certain pesticides, improving the taste and odor of tap water. On the other hand, Brita filters primarily use activated carbon to reduce impurities, including chlorine and sediment. While both brands have their own filtration technologies, Pur generally claims to provide better contaminant reduction compared to Brita.

2: Which brand offers a better filtration system?

Determining which brand offers a better filtration system depends on specific needs and preferences. Both Pur and Brita have their strengths and weaknesses. Our filters are known for removing a wider range of contaminants, including heavy metals and certain pesticides. They also offer filters with a higher water flow rate, which can benefit larger households. On the other hand, Brita focuses on improving taste and odor by reducing chlorine and sediment. They also have various filter options, including Longlast filters that have a longer lifespan than Pur filters. Ultimately, the choice between Pur and Brita will depend on the specific contaminants you want to target and your filtration priorities.

3: Are there any differences in filter lifespan?

Yes, there are differences in filter lifespan between Pur and Brita filters. Pur filters typically need to be replaced after filtering approximately 40 gallons of water or every two months, whichever comes first. Brita filters, on the other hand, generally need to be replaced after filtering 40 gallons of water or every two months as well. However, Brita also offers Longlast filters that have a longer lifespan of about 120 gallons or approximately six months. It’s worth noting that filter lifespan can vary depending on the water quality and usage patterns in your area, so it’s always advisable to follow the manufacturer’s recommendations.

4: Do Pur and Brita filters remove fluoride from water?

Neither Pur nor Brita filters are specifically designed to remove fluoride from water. Fluoride is a common additive in municipal water supplies that can benefit dental health. If you’re looking to remove fluoride from your water, you may need to consider alternative filtration methods, such as reverse osmosis systems or specific fluoride-removal filters.

5: How do Pur and Brita compare in terms of cost?

Both Pur and Brita filters are generally affordable and offer a cost-effective solution for improving tap water quality. However, the cost may vary depending on the specific model and type of filters you choose. Typically, the initial cost of the pitcher or dispenser varies between brands, with Brita often having slightly lower-priced options. Replacement filters for both brands are similarly priced, but Brita’s Longlast filters may have a higher upfront cost due to their extended lifespan. It’s important to consider the cost of replacement filters when comparing the overall expenses of using Pur or Brita water filters in the long term.


Both Pur and Brita water filters offer effective solutions for improving tap water quality. While Pur filters are known for their comprehensive contaminant reduction and higher water flow rate, Brita filters focus on enhancing taste and odor by reducing chlorine and sediment. Consider your specific filtration needs and priorities when choosing between brands.