Pur vs. Brita Water Filters! Which Pitcher Filter Should You Choose?

Everywhere now, the need of water available for drinking is no longer an extra step. Many families buy clean water that comes in gallons or bottles to be harmless. Whereas some families create drinking water in their homes.

If you like to make your drinking water at home, on which water filter or distiller brand will you depend? In this article, Brita Vs Pur assessment may help you out.

Throughout this assessment, we will focus on the filtration system. We will go through the features and overall performance of both purifiers: PUR and Brita. They are the two most popular brands available on the market.

Background of PUR and Brita

Now let us talk about the background of two companies in brief.

Background of PUR and Brita

PUR: PUR is an America-based brand. It develops products for water treatment for more 3 decades. Their products include filters for refrigerators, water filter pitchers, dispensers, and faucet-mounted filters. They export their products in many countries (approx. 33 countries) in the world.

Brita: Brita is a brand from Germany. It is doing the business of water treatment products for more than 5 decades. Their business includes filtered water bottles, water filter pitchers, dispensers, and faucet-mounted filters. They are doing business with more than 66 countries in the world which is the double of the PUR company.

Though both the brands are different, both of them declare that their products assure over a particular degree of filtration of water pollutants.

What Both Brands Offer

A variety of products and models are in the market from both PUR and Brita brand. PUR has products with faucet purification systems, pitchers and dispensers, and filters that are replaceable. 

Similarly, Brita sells dispensers, pitchers, bottles, mounts for faucets, and even replaceable filters. Here are some features the two brands offer.


Both companies offer filtration pitchers that are widely common among customers. It is essential to discuss the efficiency of PUR water filter vs Brita.


PUR provides the "Classic" pitcher that can carry water up to six cups. There is an "Ultimate" pitcher, which can carry more than 10 cups of water.The "Dispenser" is the biggest pitchers the brand offers, which can hold a maximum of 18 cups of water.

Yet, Brita's "Mini" pitcher can carry water maximum of six cups. Like the PUR, the "Big" one from Brita can hold measuring up to 10 cups to be precise. The "Dispensers" is the biggest size that can hold water exactly like PUR, up to 18 cups.

Design and durability

Many customers prefer the design and durability of the water purifiers. PUR's dispensers have a strong edge finish design. It's smaller in size. So, it is easier for it to fit in a refrigerator. Without having so much space, you can feasibly store it.

Besides, the design of its faucet works best to prevent leakage. It is a major problem with Brita dispensers as customers complain about unnecessary leakage. In the battle of PUR vs Brita faucet filter, PUR wins here. Again, holding a water pitcher must be comfortable and not slip-free. It also should be convenient to pour. Otherwise, there is no point in using a water pitcher.

Indicators for Filter Replacement

Both brands offer a feature of indicators in case of product replacement. Replacing filters is important when necessary. Using the same screen for too long can knock down its function.

Indicators for Filter Replacement

The PUR pitchers have a light indicator that shows when the filter needs replacement. The Brita, whereas, has a label on it, which also explains when to replace.

Filtration Method

The filtration system is an excellent basis for comparison between these two brands. The phases are slightly different from each other.

Filters from Brita use a two-stage process for filtration. Initially, the water separates from its organic matter while moving through a filter. Next, the water gets cleaner when passing over the activated carbon. The activated carbon removes heavy metals from water. It results in better flavor and odor-free water. The method of purification of PUR filters is nearly identical.

Eliminating Contaminants

Standard water filters from Brita and PUR can both dispose of the many pollutants. Mercury, Cadmium, Chlorine, Zinc, and Copper are some of them. Also, the PUR filters can eliminate parasites, industrial pollutants, sediments, pharmaceuticals, and herbicides.

Standard Brita filters do not mention any information about their usefulness in filtering herbicides, industrial contaminants, pharmaceuticals, or sediments.

Which filter removes more impurities?

NSF evaluates lots of products. They also have done a lot of research on Pur and Brita filters. They found that both of them are equally effective, though  Pur has a bit more.

Which Filter Removes More Impurities?

Pur can filter 97% of chlorine, and Brita can 94%. Pur can remove 97%, and Brita can filter 95% in the lead removal area. 2 or 3 percent is not considerable, but on the water contamination, the percentage is not insignificant .

For considering water contamination this amount of lead is very great. Any amount of lead is harmful for  a health issue.

How the PUR water filter works

  • Removal of poisonous substances from utilizing this water filter is thought to happen in two phases: At the first phase, the activated carbon filter from the water filtermanages chlorine odor and flavor, chlorination and its by-products, agricultural and industrial pollutants along with some other remaining sediments.
  • During the next phase, distinctive pleating eliminates about 99.9percent of bacterial cysts. The fluoride present in the water isn’t removed since it’s beneficial for good health.

How the Brita Water Filter works

  • The Brita filter cuts the flavor and odor of chlorine in the water, together with impurities like aluminum, cadmium, and mercury. The large water filter is usually changed after using 40 gallons or generally following two weeks. When the digital filter switch blinks, now it is the time to switch the filter.
  • Shifting the filter is quite simple and can be performed as follows. Stir it with cold water, put in a reservoir and then discard the first three batches of filtered water since they might contain carbon monoxide.

Pur vs Brita – Which Filter is Cheaper?

The price of Brita  and Pur  is similar in the longest sense. If you consider accurately, you will find the Pur  is a little bit cheaper. The replacement will take the similar price. When you consider the apparent  superiority of the Pur  product, you will get they are more expensive. This is not the factor.

We had used both products of the companies in the past. We have got that the Pur  water filtration system is more durable, better designed andbetter performing.

The prices of both products are the same, so its simple to make decisions. If you are very serious and would like to get something more substantial, you will buy a pitcher filter.

If You are looking for an affordable option or easy option than  we suggest you to buy Pur  dispenser. The filter is simple to maintain and very affordable. The system would not take a lot of space.

Water Filtration Review

Consumer Personal Experience

From my personal experience, I can say Brita filters are far worse. There is the edge of the Pur . They fit more easily; they leak less, and the volume is substantial. I have seen myself that the leaky spigot complaint is valid.

Filtration of Parasites

The main cause to buy a Pur water filter is that it endorses to remove Giardia and Cryptosporidium, two disease-causing microorganisms. Brita filter does not bring such types of certification. Cryptosporidium and Giardia are two types of parasites found in the untreated water.

Giardia is responsible an intestinal disease named as Giardiasis aka ‘’beaver fever’’. On the other hand, Cryptosporidium causes the same type of disease known as Cryptosporidiosis.

This is the main reason to think Pur over Brita as you are living in an area where treated municipal water supply is found.


People face one common problem by using any filters which is  it removes the taste of water and makes it bit distasteful. Pur and Brita both remove the taste from water to some extent.

But consumers find that the water comes from the Pur filter is more agreeable. You are likely to enjoy the great taste of filtered water when you find a filter. It adds trace minerals to the water after filtering it.

Speed of Filtration

Pur has a very wonderful filtration system. Therefore, it needs more time to pass through the filters. The flow of water is less here.  Brita has more power to filter water than Pur.

Brita vs Pur water filtration Review

Pros and Cons of PUR

You might want to see some pros and cons of Pur, right? Well, to know all the details, you can check these out.


  • The filtration process takes three phases to ensure dangerous pollutants-free water.
  • Its filters enable the elimination of microbial cysts, which Brita doesn't.
  • PUR faucet filters are easy and fast to connect.
  • Due to the additional removal of pollutants, the water tastes much better.
  • PUR models have LED indicators as a replacement symbol.


  • PUR's faucet filters are costly.
  • The filters may need regular replacements of the cartridge.
  • It takes a long time to produce filtered water as it has a complicated filtration process.

Pros and Cons of Brita

So you’ve known the pros and cons of PUR. Why will Brita stay behind? Here are some pros and cons of Brita as well.


  • The purification process is faster and gives your purified water quickly.
  • The pitchers are handy in size, so they require less space, even fits in the refrigerators.
  • Its cartridges of filter last longer than PUR.
  • Brita offers cheaper faucet filters. So, it wins in Brita vs PUR faucet fight.


  • The products of Brita are less effective in eliminating many harmful contaminants.
  • The water from their filters may cause infections due to the failure to cut some microbial pollutants.
  • Some people complained about problems with the leakage of faucet purifiers.

Wrapping Up!

Undoubtedly, the conclusion on which one of these two brands are better, the purity matters the most in your drinking water. Choose the pitchers wisely that can deliver the best results always, and both filters pass in this test.

In the debate on Brita Vs Pur, both of the filters are of high quality. There are a couple of differences that make them suitable for consumers with different needs. In a different category, there is always positive and negative in the same brand. 

We recommend products in the world of water filters, regardless of brands. We're only going to recommend to choose an excellent filtration system.


Both Brita and PUR have a very few different models of water filters to choose from. For the sake of this review, the author going to specifically be comparing the Brita 10 Cup Everyday Water Pitcher and the PUR 7 Cup Water Pitcher. From aesthetics alone, Brita and PUR look very similar.

In addition, here the post describes a lot about those water pitcher filter. If you are really decided to choose one among them, then read carefully. I am satisfied to read this informatic post.

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