Zerowater vs. Brita: Which Purifier Is Best? A Comparison

ZeroWater and Brita both reveal their capability to filter and provide safe drinking tap water. Yet each company uses its technologies to clean out dangerous bacteria and chemicals. Zero Water vs Brita - who wins? How do we recognize a better water filter pitcher?

ZeroWater and Brita are the two most well-known water filter brands in the market. They are competing head to head with each other to take up a significant market share.

Both ZeroWater and Brita have their pros and cons, but ZeroWater is better than Brita in this regard. First of all, ZeroWater filters out lead, mercury, fluoride, cadmium, copper, hexavalent chromium, nickel, and PFOA.

Unlike Brita, which unfortunately doesn't filter out any of these contaminants. Secondly, ZeroWater filter cartridges last for two years, whereas Brita has to be replaced every 40 gallons or 2 months, whichever comes first.

When health is a primary concern, many people prefer water that is always free of contamination, harmful chemicals, or other pollutants.

We examined, differentiated, and rated some pitchers, both from each brand, to find out. The reason behind this article is to compare and determine their differences from the ZeroWater filter vs. Brita water filter discussion.

If you're looking for the right type of filtration system, then you can choose ZeroWater or Brita. Brita vs Zero Water comparison may help you. As per its official websites, it can absorb arsenic, copper, chlorine, mercury, cadmium, and many others.

ZeroWater and Brita water basic

ZeroWater provides a five-stage filtration structure that can eliminate poisonous chemicals and contaminants. It is constructed of active carbon and ion swap resin, similar to the Brita.

These stages ensure the removal of impurities within a short time frame and guarantee fresh water.

What Both Brands Offer

A variety of products and models are in the market from both PUR and Brita brand. PUR has products with faucet purification systems, pitchers and dispensers, and filters that are replaceable. 

Similarly, Brita sells dispensers, pitchers, bottles, mounts for faucets, and even replaceable filters. Here are some features the two brands offer.

ZeroWater Vs. Brita: A detail comparison

We've been narrowing down some of the features to compare between ZeroWater and Brita to help you make your choice easier. We’ve also gathered this information examining the zero water vs Brita consumer reports.

Quality of Filtration

The reason for buying a water filter is to drink pure water. There are different techniques used in both of them, but the objective is the same.

Quality of Filtration

Anion resin filter and carbon filter in Brita can remove chemicals like cadmium, chlorine, lead, zinc and mercury. ZeroWater is a slightly different system of filtration. It has the filtration system working in five phases.

Every stage has different functions. It removes the chlorine by its active carbon in the beginning phase. The next step is the interaction of ions that destroys dissolved metals such as zinc and aluminum.

The next three steps extract water from other contaminants. The goals of the filters are indifferent, but they offer fresh, pure water in different ways.

Taste of water

Both brands offer a feature of indicators in case of product replacement. Replacing filters is important when necessary. Using the same screen for too long can knock down its function.

The PUR pitchers have a light indicator that shows when the filter needs replacement. The Brita, whereas, has a label on it, which also explains when to replace.

Filtration Method

The sponge-like filter system in Brita will eliminate chlorine odor or taste. The activated carbon exists in Zerowater, will do the same role with the help of chlorine electrons. It will neutralize as well. Both can offer clean water, but there's a different taste of water.

Filtration Method

The ZeroWater provides the water tastes as good as pure water. You will feel like the taste of plastic if it is not thoroughly clean. Many people like that flavor of water a lot. It is like bottled water flavor. The taste acquires from the drinker's individual observation.


The filters Brita and ZeroWater are aesthetically shaped, slim, and pleasing to the eye. In the slimmest places, also in the refrigerator or even in the fridge door, you can easily keep the filters. A slim model is missing from the ZeroWater. The opening that dispenses water every time is easy to open. The Brita is easy to fit and a bit more portable. The ZeroWater provides more pure water.

Pitcher Filter

Brita has highly advanced filters that do not need pre-soaking. Flush it for 15 seconds using cold water, and you're ready to go. The filters from ZeroWater do not need soaking, but flushing them before use is wise.

Filtration Time

Brita takes a minimum of 40 seconds in the filtration of a glass of water while it takes an average of 1 minute and 50 seconds for the ZeroWater filter.

Filtration Time

To compare the efficiency and filtration speed of Brita water pitcher slows down depending on the contamination levels of water and the duration of its use.

On the other side, due to its 5-stage filtration instead of the usual 2, ZeroWater 10 cup pitcher is pretty slow.

Refill the Reservoir

The design of ZeroWater 10 cup pitchers allows filling the reservoir with a separate lid apart from the main cover. Thus Brita pitchers have a lid that partly hinges of smaller size that arises when you push the reservoir refill switch.


How long is it going to work? It relies on certain variables. Dirt level in your water is the most important factor. Most manufacturers claim that they can filter up to 40 gallons effectively.


It means a three to five-months of a lifetime. Durability is an essential factor for both ZeroWater and Brita's.

Maintenance Costs

Brita pitchers need to be cleaned after use. This means they must be rinsed thoroughly before storing them away. The pitcher will then need cleaning once per month if not used regularly. If you don't clean it properly, bacteria may grow on its surface. Cleaning costs $2-$3 at least.

On the contrary, ZeroWater pitchers only need to be washed when dirty. It does not require regular maintenance like Brita pitchers.

Filter performance

ZeroWater claims that its filters can effectively reduce chlorine taste and odor in tap water by more than 90%, which means you will never taste these unpleasant flavors again.

ZeroWater's Filter Performance will vary with the amount of water used, the quality of the filtered water, and whether there is a drought. However, in general, the Filter Performance is about 6 liters per minute at full capacity.

Brita's pitchers claim to remove over 99% of all contaminants present in tap water. This makes it possible for consumers to enjoy clean tasting water every day. Brita claims that their pitcher can remove almost 100% of lead, arsenic, mercury, chromium, copper, nickel, zinc, fluoride, nitrate, chloride, bromide, sulfate, and other heavy metals.

A Product Comparison: Zero and Brita Water Filters?

ZeroWater 8 Cup Pitcher

ZeroWater is a company that produces water filtration pitchers. Their 8 Cup Pitcher is an affordable option for those looking to purchase a new pitcher. Its price ranges between $10 and $20, depending on where you buy it.

The filtering system includes three layers: carbon block, activated charcoal, and ion exchange resin. These materials help eliminate impurities found in tap water.

A TDS meter, a pitcher lid with an easy-to-use sampling device, and an easy-to-use filter cartridge are included in this unit. It's a great way to keep your drinking water clean and healthy.

This pitcher is made of plastic and measures 7 inches tall x 4 1/4 inches wide x 3 inches deep. It weighs around 5 ounces.


  • Easy to install
  • Removes 99 percent of harmful chemicals Cons
  • Does not remove radon gas
  • Affordable
  • Removes 99 percent of harmful chemical compounds
  • Doesn't leave behind residue
  • Multiple styles are available.
  • High-quality construction.


  • Not suitable for large families with lots of members
  • Does not fit most faucets
  • May cause discoloration of your sink

Consider getting a ZeroWater pitcher if you want to get rid of bad tastes and odors in your drinking water. You won't regret buying it!

Brita Grand 10 Cup

Brita Grand 10 Cup Filters are easy to use, affordable, and provide great water quality. This model features a built-in timer that turns the water off when there isn't movement within 30 minutes. Additionally, the filter has a light that tells you when it's time to change your filter.

The Brita Grand is a great option if you're looking for a simple, easy-to-use water filter. It's also one of the best-selling filters on Amazon.

The filter cartridge can also be accessed through a removable lid without having to open the entire unit.

In addition, the pitcher doesn't come with a preinstalled filter cartridge, so users must replace them themselves.

The Pros

  • Great value for money
  • Simple design
  • No installation required
  • Works well even under low-pressure conditions
  • Good performance
  • Very durable
  • Easy to maintain
  • Available in various sizes • Comes with a built-in automatic shutoff mechanism
  • Brita's products are great for those who want to save money without compromising on quality.
  • The filters last for up to 6 months.
  • NSF certified Brita's filters are NSF certified to standards 42 and 53.

The Cons

  • The lid may leak if not properly installed
  • Some people find its shape too bulky
  • Can stain sinks or countertops

Overall, we think that Brita Grand 10 Cup is one of the best options available today. If you're looking for a good-quality pitcher at an affordable rate, then this might be what you need.

How ZeroWater Works?

The Zero Water purifier purifies water through five different phases. The ion exchange filtration system is said to eliminate virtually all residues of contaminants from tap water.

It has a digital meter that measures the intensity of overall dissolved solids (TDS) in water. It helps the filter system to produce water that has zero parts per million dissolved solids. It has the quality to remove the lead and cadmium.

How Brita Works?

Brita's activated carbon innovative filtration technology eliminates the odor and flavor of chlorine in water along with impurities of mercury, chromium, and aluminum.

A digital sticker filter chart uses to let the user know about every two months when it's time to change the filter. The replacement procedure of the filter is quick and easy.

What Does ZeroWater Do Differently From Other Filters?

ZeroWater is a great alternative to traditional water purification methods such as distillation and ion exchange. Both of these processes consume large quantities of energy and produce harmful chemicals during processing.

The Brita filtering process involves passing purified water through tiny pores in special membranes. To achieve high levels of purity, Brita does not use chemicals like iodine or silver ions. Instead, Brita relies solely on the membrane itself to provide superior results.

Test, test, and test both filters to compare

The Brita wins for flavor and odor reduction.

ZeroWater is the slowest of the bunch.

  • Both pitchers are easy to clean and maintain.
  • The Brita has an indicator that tells you when it needs to be cleaned.
  • The ZeroWater requires more frequent cleaning.

ZeroWater filters are great if you're looking for a low-cost option. But they don't remove odor or taste very well.

Brita filters are better at removing both odors and tastes.

Why Filter Your Tap Water With Zero Water or Brita?

The Environmental Working Group is doing work earnestly to test tap water of 45 states up to a couple of years, and they got 202 chemical pollutants present in the water. They are not good in the standard for drinking.

Why Filter Your Tap Water With Zero Water or Brita

In those water, there are pesticides, herbicides and pharmaceuticals and some byproducts of the chlorination process.

Some residue such as bacteria, particles, and microorganisms may cause illness.

In these water, you will find mercury, lead and cadmium and some more particles. Lead can enter the water after the pipes have been used for a long time or water flowed from the municipal water treatment plant, and this may be the largest source of poisoning for the children.

What do you think about bottled water? The bottle washer is not safer than the tap water. The cost of bottled water is 1900 times more than the tap water.

This is the report that up to 44% percent of bottled water is taken from the tap water and keep inside bottle without filtering and tainted with similar pollutant.

The single use of plastic being tossed into our landfills and the shaved amount of energy is used to the product it. IOP made a study that the energy being expended to treat water itself defensible the power to create the plastic bottle. The thing that we find here are:

We have combined all the energy inputs total, and we think to make bottle water it requires as much as 2000 times energy cost to process tap water.

In the USA, the annual reports tell that in the consumption of 33 billion of water need energy input same as between 32 to 54 million barrels of oil and the third person of US preliminary energy consumption.

We think that the amount is three-times was needed to fulfill global bottle water demand.

In the bottled water, you will get poor quality water and energy expenditure to manufacture it. The best is to escape bottle water and buy a high-quality water filter that eliminated the greatest number of pollutants and reserve energy for processing it. So we must use a water filter.

Zero water vs. Brita consumer reports

ZERO filter

I picked this brand of plain water filter after reading reviews here, and on Consumer Reports Online, of that, I am a contributor. I noticed that neither Brita nor Pur were advocated, although both brands are most likely the most frequently sold/known.

Additionally, unlike any rival filters, the plastic pitcher of this ZW is BPA-free. The cost was in precisely the same ballpark for the pitcher. However, the filter cartridges are more expensive.

Thus far I’ve been happy with the operation of the item. My tap water tested at a comparatively clean 75, regardless of the tester’s geographic map asserting my nation averaged 300-400! I guess the tester provider prefers to utilize the maximum amount for each state to pay their backsides.

Whatever the case, because of the low TDS score of my tap water, I’m keeping my fingers crossed that the filters will continue the asserted 25-40 dispenser range.


Brita’s fundamental pitcher functions well. However, is much more awkward to use than their finer pitchers. I have envisioned this periodic Pitcher alongside the expensive Monterey version (both are 10-cup potential).

So far as the embarrassing moves: The deal is somewhat uneasy. The water circulates form of gradually. Pouring out the previous few cups demands upending the pitcher. If you have just filled the cover of the pitcher, then you are going to need to wait for this to filter through, since unfiltered water escapes substantially in the surface when you attempt to pour.

There is nothing fancy about this model. No joints or hinges, no filter-change index. Straightforward also entails nothing to break mine has continued through significant usage for almost three decades. I take it away every month or two and wash everything.

The only notable sign of aging is that a buildup of dark gunk beneath the crystal-clear sticker on the outside/bottom of this pitcher. That sticker is hard to remove but has split enough to permit water/etc.

Statistics about ZeroWater vs Brita

Here are some statistics results referred to:

  • This is a significant decrease of 21.4 percent. 

  • TDS was recorded as 0, which is essentially a 100 percent reduction in TDS.

  • That being said, ZeroWater filters are estimated to have a life span of 20 gallons. 

  • It is the best increase, from year to year, of any ISP in 2021 and a growth rate of over 4% from last year.

  • A new Longlast filter we bought for our homemade drinking water was tested for a few weeks. After about 10 gallons, the 20% improvement the filter showed over a standard Brita filter disappeared.

  • The Brita Longlast and ZeroWater can both remove total dissolved solids (TDS), but when comparing the two, ZeroWater removes up to 99% of TDS. Thus, it is the clear winner in this comparison.

  • A ZeroWater filter system is intended to remove up to 99% of the total dissolved solids (TDS) in water.

  • All fees collected by ZeroWater go directly to support varying parts of ZeroWater's mission. 

  • Using Zero Water filters, you can remove 99.6% of all the dissolved solids from the water. 

  • According to the manufacturer, Zero Water filters remove up to 99.6% of all dissolved solids from water.

Frequently Asked Questions (FAQs) about ZeroWater vs Brita

1. How Much Energy Will My ZeroWater System Use?

According to the EPA, using a ZeroWater filter requires less electricity than boiling water.

ZeroWater also produces no hazardous waste products like those produced by conventional systems.

2. How Much Energy Will My Brita System Use?

A typical Brita pitcher uses approximately 1/3rd the power required by a comparable ZeroWater unit.

3. Are There Any Benefits To Using A ZeroWater Unit Over A Brita Pitcher?

Among the bacteria that have been proven to be effective with ZeroWater are E. coli, salmonella, giardia lamblia, cryptosporidium, cholera vibrio, and more. In contrast to some Brita pitchers, ZeroWater filters do not contain toxic substances.

ZeroWater units are much smaller and lighter than Brita pitchers. They weigh only 5 pounds compared to the 20-pound weight of a Brita pitcher.

ZeroWater units fit easily into small spaces, while Brita pitchers take up considerable space when stored away.

ZeroWater units come with a lifetime warranty, whereas Brita pitchers don't offer this guarantee.

4. ZeroWater vs. Brita: What Contaminants Do They Remove?

Both ZeroWater and Brita are types of filters that remove different contaminants from water. As opposed to Brita, ZeroWater removes chlorine, fluoride, and mercury.

By contrast, the Brita filter eliminates arsenic, bromine, chloride, nitrate, sulfate, sodium, potassium, and strontium. However, ZeroWater is much cheaper than Brita, so it makes sense to go for ZeroWater over Brita.

Brita claims their system removes 98% of heavy metals, whereas ZeroWater claims it removes 99%.

5. Who Is ZeroWater and Brita?

ZeroWater was founded in 2002 by Rajans, who wanted to create a better way to get drinking water without boiling it first. He developed his own patented method of producing ultra-pure water. Today, he continues to develop new technologies to improve upon what he started years ago.

Brita was founded in 1966 by Heinz Hankammer. and developed by Heinz Hankammer and named after his daughter, Brita, in 1996.

6. Which one has a better taste of water?

Additionally, the taste of filtered water can differ based on the minerals left in both products' filtrated water. Zerowater leaves calcium and magnesium in, while Burta leaves these out.

Both Brita and Zero Water purifiers remove chlorine well, but the latter has more filters for better taste.

7. Is it healthy to drink ZeroWater?

Yes, it is safe to drink the ZeroWater bottled water. The company's website states that the source of their water comes from a pure mountain spring.

8. Is it healthy to drink Brita filter water?

Brita filter water is safe to drink. However, you should always check with your doctor before making any changes to your diet or health habits.

9. Do you recommend getting Brita or Zero Water?

Both ZeroWater and Brita are great options for people who want to filter their drinking water. Both brands offer a wide range of filters, and both have their pros and cons. ZeroWater's products may be a better choice if you'd like to test the water quality before and after using them.

Watch The Video on ZeroWater vs Brita

The overall winner

Brita's filters last longer, but you'll spend more money overall.

  • The ZeroWater pitcher is the best overall value.
  • It removes more stuff from tap water than any other pitcher.
  • It has the fastest flow rate.
  • It's the most affordable option.
  • The Brita pitcher is better suited for people who like their water very soft.
  • It comes with a lifetime guarantee.
  • Its filters last much longer than those of its competitors.
  • But it costs more per unit.

Best Overall Winner - ZeroWater Pitcher

If you prefer softer water, choose the Brita pitcher.

But if you'd rather get rid of hard minerals, choose the ZeroWater pitcher.

It would be best to consider buying multiple units, so you always have enough filtered water available.

Wrapping Up!

From the Zero Water vs Brita discussion, we can conclude that Brita is pretty affordable, simple to use, and does quite a good job. It removes chlorine in addition to provide a range of cheap filters.

Nonetheless, in comparison of the two, its degree of impurity elimination is not at its highest. Due to its free TDS meter and high-level of filter rating, ZeroWater is comparatively on the expensive side. The objective of forging the comparison is to help you in making a decision.


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