ZeroWater Vs. Brita! Which One Should You Go For?

ZeroWater and Brita both reveal their capability to filter and provide safe drinking tap water. Yet each company uses its technologies to clean out dangerous bacteria and chemicals. Zero Water vs Brita - who wins? How do we recognize a better water filter pitcher?

When health is a primary concern, many people prefer water that is always free of contamination, harmful chemicals, or other pollutants.

We examined, differentiated, and rated some pitchers, both from each brand, to find out. The reason behind this article is to compare and determine their differences from the ZeroWater filter vs. Brita water filter discussion.

ZeroWater and Brita Water's Basics

If you're looking for the right type of filtration system, then you can choose ZeroWater or Brita. Brita vs Zero Water comparison may help you. As per its official websites, it can absorb arsenic, copper, chlorine, mercury, cadmium, and many others.

ZeroWater and Brita water basic

ZeroWater provides a five-stage filtration structure that can eliminate poisonous chemicals and contaminants. It is constructed of active carbon and ion swap resin, similar to the Brita.

These stages ensure the removal of impurities within a short time frame and guarantee fresh water.

What Both Brands Offer

A variety of products and models are in the market from both PUR and Brita brand. PUR has products with faucet purification systems, pitchers and dispensers, and filters that are replaceable. 

Similarly, Brita sells dispensers, pitchers, bottles, mounts for faucets, and even replaceable filters. Here are some features the two brands offer.

ZeroWater Vs. Brita

We've been narrowing down some of the features to compare between ZeroWater and Brita to help you make your choice easier. We’ve also gathered this information examining the zero water vs Brita consumer reports.

Quality of Filtration

The reason for buying a water filter is to drink pure water. There are different techniques used in both of them, but the objective is the same.

Quality of Filtration

Anion resin filter and carbon filter in Brita can remove chemicals like cadmium, chlorine, lead, zinc and mercury. ZeroWater is a slightly different system of filtration. It has the filtration system working in five phases.

Every stage has different functions. It removes the chlorine by its active carbon in the beginning phase. The next step is the interaction of ions that destroys dissolved metals such as zinc and aluminum.

The next three steps extract water from other contaminants. The goals of the filters are indifferent, but they offer fresh, pure water in different ways.

Taste of water

Both brands offer a feature of indicators in case of product replacement. Replacing filters is important when necessary. Using the same screen for too long can knock down its function.

The PUR pitchers have a light indicator that shows when the filter needs replacement. The Brita, whereas, has a label on it, which also explains when to replace.

Filtration Method

The sponge-like filter system in Brita will eliminate chlorine odor or taste. The activated carbon exists in Zerowater, will do the same role with the help of chlorine electrons. It will neutralize as well. Both can offer clean water, but there's a different taste of water.

Filtration Method

The ZeroWater provides the water tastes as good as pure water. You will feel like the taste of plastic if it is not thoroughly clean. Many people like that flavor of water a lot. It is like bottled water flavor. The taste acquires from the drinker's individual observation.


The filters Brita and ZeroWater are aesthetically shaped, slim, and pleasing to the eye. In the slimmest places, also in the refrigerator or even in the fridge door, you can easily keep the filters. A slim model is missing from the ZeroWater. The opening that dispenses water every time is easy to open. The Brita is easy to fit and a bit more portable. The ZeroWater provides more pure water.

Pitcher Filter

Brita has highly advanced filters that do not need pre-soaking. Flush it for 15 seconds using cold water, and you're ready to go. The filters from ZeroWater do not need soaking, but flushing them before use is wise.

Filtration Time

Brita takes a minimum of 40 seconds in the filtration of a glass of water while it takes an average of 1 minute and 50 seconds for the ZeroWater filter.

Filtration Time

To compare the efficiency and filtration speed of Brita water pitcher slows down depending on the contamination levels of water and the duration of its use.

On the other side, due to its 5-stage filtration instead of the usual 2, ZeroWater 10 cup pitcher is pretty slow.

Refill the Reservoir

The design of ZeroWater 10 cup pitchers allows filling the reservoir with a separate lid apart from the main cover. Thus Brita pitchers have a lid that partly hinges of smaller size that arises when you push the reservoir refill switch.


How long is it going to work? It relies on certain variables. Dirt level in your water is the most important factor. Most manufacturers claim that they can filter up to 40 gallons effectively.


It means a three to five-months of a lifetime. Durability is an essential factor for both ZeroWater and Brita's.

How ZeroWater Works?

The Zero Water purifier purifies water through five different phases. The ion exchange filtration system is said to eliminate virtually all residues of contaminants from tap water.

It has a digital meter that measures the intensity of overall dissolved solids (TDS) in water. It helps the filter system to produce water that has zero parts per million dissolved solids. It has the quality to remove the lead and cadmium.

How Brita Works?

Brita's activated carbon innovative filtration technology eliminates the odor and flavor of chlorine in water along with impurities of mercury, chromium, and aluminum.

A digital sticker filter chart uses to let the user know about every two months when it's time to change the filter. The replacement procedure of the filter is quick and easy.

Why Filter Your Tap Water With Zero Water or Brita?

The Environmental Working Group is doing work earnestly to test tap water of 45 states up to a couple of years, and they got 202 chemical pollutants present in the water. They are not good in the standard for drinking.

Why Filter Your Tap Water With Zero Water or Brita

In those water, there are pesticides, herbicides and pharmaceuticals and some byproducts of the chlorination process.

Some residue such as bacteria, particles, and microorganisms may cause illness.

In these water, you will find mercury, lead and cadmium and some more particles. Lead can enter the water after the pipes have been used for a long time or water flowed from the municipal water treatment plant, and this may be the largest source of poisoning for the children.

What do you think about bottled water? The bottle washer is not safer than the tap water. The cost of bottled water is 1900 times more than the tap water.

This is the report that up to 44% percent of bottled water is taken from the tap water and keep inside bottle without filtering and tainted with similar pollutant.

The single use of plastic being tossed into our landfills and the shaved amount of energy is used to the product it. IOP made a study that the energy being expended to treat water itself defensible the power to create the plastic bottle. The thing that we find here are:

We have combined all the energy inputs total, and we think to make bottle water it requires as much as 2000 times energy cost to process tap water.

In the USA, the annual reports tell that in the consumption of 33 billion of water need energy input same as between 32 to 54 million barrels of oil and the third person of US preliminary energy consumption.

We think that the amount is three-times was needed to fulfill global bottle water demand.

In the bottled water, you will get poor quality water and energy expenditure to manufacture it. The best is to escape bottle water and buy a high-quality water filter that eliminated the greatest number of pollutants and reserve energy for processing it. So we must use a water filter.

Zero water vs. Brita consumer reports

ZERO filter

I picked this brand of plain water filter after reading reviews here, and on Consumer Reports Online, of that, I am a contributor. I noticed that neither Brita nor Pur were advocated, although both brands are most likely the most frequently sold/known.

Additionally, unlike any rival filters, the plastic pitcher of this ZW is BPA-free. The cost was in precisely the same ballpark for the pitcher. However, the filter cartridges are more expensive.

Thus far I’ve been happy with the operation of the item. My tap water tested at a comparatively clean 75, regardless of the tester’s geographic map asserting my nation averaged 300-400! I guess the tester provider prefers to utilize the maximum amount for each state to pay their backsides.

Whatever the case, because of the low TDS score of my tap water, I’m keeping my fingers crossed that the filters will continue the asserted 25-40 dispenser range.


Brita’s fundamental pitcher functions well. However, is much more awkward to use than their finer pitchers. I have envisioned this periodic Pitcher alongside the expensive Monterey version (both are 10-cup potential).

So far as the embarrassing moves: The deal is somewhat uneasy. The water circulates form of gradually. Pouring out the previous few cups demands upending the pitcher. If you have just filled the cover of the pitcher, then you are going to need to wait for this to filter through, since unfiltered water escapes substantially in the surface when you attempt to pour.

There is nothing fancy about this model. No joints or hinges, no filter-change index. Straightforward also entails nothing to break mine has continued through significant usage for almost three decades. I take it away every month or two and wash everything.

The only notable sign of aging is that a buildup of dark gunk beneath the crystal-clear sticker on the outside/bottom of this pitcher. That sticker is hard to remove but has split enough to permit water/etc.

Watch The Video on ZeroWater vs Brita

Wrapping Up!

From the Zero Water vs Brita discussion, we can conclude that Brita is pretty affordable, simple to use, and does quite a good job. It removes chlorine in addition to provide a range of cheap filters.

Nonetheless, in comparison of the two, its degree of impurity elimination is not at its highest. Due to its free TDS meter and high-level of filter rating, ZeroWater is comparatively on the expensive side. The objective of forging the comparison is to help you in making a decision.

  • Annie says:

    Sorry, I meant to say that the inside lining of the well is made of stainless steel!

  • Annie says:

    Does Zero Water or Brita improve the quality and taste of well water? The water is stainless steel and is tested regularly for safety. I use salt tabs for softening but no other systems like reverse osmosis. Thanks

  • Jemse Hopper says:

    If anybody asks me to compare between ZERO and Brita water filter I will suggest them to read this article. You can find the details comparison here, so you can decide which should you go for.

    On the other hand, both filters are quite effective for supply water. And those are very suitable for small family size.

    The price of the filters is relatively cheap and almost the same. And one thing from my end that zero water filter takes little higher time than the Brita and that not considerable. Otherwise, everything seems similar.

  • Craig Miller says:

    Pitcher filter on of the easy portable water filter in our modern life. If very easy to use and maintenance. However, we must conscious before choosing among the lot of pitcher filter those are available in the market now. Among many of pitcher filter Zero and Bitra filter is best. The question which one you finally choose. Here this article will help you to comes to a happy end.

    Besides compare with the ZeroWater and Brita filter pitchers, here author mainly used four primary metrics: water filter quality, ergonomic design, speed rate of water filtration and a taste test.

    We also used our general impressions of the product during everyday use over the course of a month of in-home testing.

    Worth reading!

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